Shoffulert Seventh Generation Ultra Concentrated Laundry Detergent

Performance & Insights In One Place

Powerful Cleaning for Every Load

6x Cleaning Power

With 6 powerful enzymes and surfactants, this detergent fights even the most stubborn stains, providing a deeper clean with each wash.

Ultra-Convenient and Eco-Friendly

Our ultra-concentrated formula means 66 loads in a compact 23oz bottle. It's easy to store, and you can feel good about using less plastic, water, and energy.

Small Dose, Big Impact

Compared to our 100 fl oz bottle, this detergent uses 60 percent less plastic, 50 percent less water, and is 75 percent lighter. It’s better for the planet and easier on your budget.

Safer Choice

USA EPA Certified for safer cleaning without harmful chemicals.